Have you heard of the Do Dairy Campaign?
We're shaping the next chapter of South Australia’s dairy industry through Do Dairy 2.0 and we want your voice in it! This quick survey helps us understand what you know, what you want to know, and how you might want to get involved in the campaign.
What is it?
Do Dairy is a strategic marketing initiative by the South Australian Dairyfarmers’ Association (SADA), which launched in 2016 and was rebooted in 2024. The Campaign is a call to action for South Australian consumers to actively back South Australian dairy— supporting our farmers, our producers, our products, and our future.
By increasing awareness and consumption of South Australian dairy products, the campaign benefits both producers and the businesses that rely on them. The campaign aims to become a powerful platform, a recognisable “SA Quality Seal of Approval”, much like the Australian Made label, that businesses can feature in their marketing and on their products to align with and promote their connection to South Australian dairy.
Over time, this can help build a trusted identity for local products and boost consumer recognition. Your support will help propel the campaign further.
At its core, the Do Dairy Campaign is a celebration of South Australia’s vibrant dairy industry, built around key focus areas such as:
- Promoting the provenance of South Australian dairy products, highlighting their journey from farm to table.
- Showcasing industry sustainability efforts, ensuring consumers are informed about our commitment to the environment and animal welfare.
- Encouraging local and national consumption of South Australian dairy through engaging marketing efforts.
📝 Help Shape Do Dairy!
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